Arsen Gurgov, a master stylist at the renowned Louis Licari salon on Fifth Avenue in Manhattan, is the go-to expert for chic, sexy, lustrous hair.

Having emigrated from Uzbekistan in his teens, Gurgov landed a coveted assistant’s position at Louis Licari at the age of 17. In less than a decade he built a remarkable career, clearly establishing himself as a leading hairstylist. Celebrated for weekly TV segments in which he deftly transforms outdated, lifeless hair with chic new cuts, Gurgov has also developed a signature, personalized approach to the popular keratin hair-smoothing treatments.

A sought-after trendsetter, Gurgov’s work is regularly featured in the media, including The New York Times and The Wall Street Journal; fashion and beauty magazines Vogue, Harper’s Bazaar, Self, W, Glamour, and InStyle; TV shows including Today, The View, Good Morning America, and LX New York; and a variety of films directed by Spike Lee, Sidney Lumet, and Todd Solondz.