Q:What else do I need to know about the keratin treatment?

There are many brands of keratin, but what’s most important is that your stylist tailors your treatment to your particular hair type and the result that you wish to achieve. Remember, it’s not what product is used, but how it is used.

Q:How long will the treatment last?

The keratin will wash out slowly over time and your hair will return to its natural texture; the effects usually remain for three to four months. For longer-lasting results, you should use a sulfate-free shampoo and avoid washing your hair every day.

Q:How does it work?

With a brush, the formula—which also contains silicone and protein compounds—is “painted” onto your hair, coating the cuticles (the outermost layer of strands). Then, because heat activates the ingredients, a flatiron is used to seal the solution, changing the hair’s shape. The entire process might take an hour or two. The result? Shiny, smooth, straight hair with body and loads of volume. A keratin treatment will truly transform your hair; your hair will take less time to blow-dry, you will no longer need to use a flatiron, and humidity won’t make your hair frizzy. Your hair will look and feel healthier.

Q:What is a keratin treatment?

This treatment is a smoothing regimen that uses keratin (the protein that hair is made of) and other ingredients to make curly strands soft and sleek so you can style your hair the way you want without a salon blowout. It’s the perfect solution for everyone’s biggest hair problem—frizzy, unmanageable hair—and will also loosen the curl of very kinky hair.